For the animal, not the statistics.

A chew bone for a Labrador is too big for a Chihuahua, and a scratching post is no use to a dog. Birdsview reads every product for the animal, life stage and size it is made for, and every customer for the animals they keep, so Avys and Robyn recommend what fits this very animal.

• SpeciesDog, cat, rabbit, rodent, bird, aquarium or terrarium: dog treats never go to the fish keeper.
• Life stagePuppy or grown dog, kitten or cat: food and gear for the age of the animal.
• SizeHarnesses, beds and chews in the size that fits the animal, read from your product data.

An owner doing gundog training with their dog needs different things from one who travels with theirs. Birdsview reads from purchases what an owner is into, from training to travel to grooming, and knows what comes next: after the junior dummy, the whistle, then the standard dummy.

• TrainingAgility, fetch, gundog work: gear at the pace of the training.
• On the roadCar crate, seat cover, travel bowl: what animal and owner need on the way.
• GroomingBrushes, shampoo, claw and dental care for the animal waiting at home.

Many dogs tolerate only one protein source. Birdsview reads the protein source and ingredients of every food and only recommends treats that stay with it. From pack size and animal, Birdsview works out when the supply runs out: 12 kg last a Labrador one month, a dachshund three.

• Protein sourceBeef, poultry, lamb, game or fish: treats that match the food in the bowl.
• IntolerancesGrain-free or a single animal protein, read from the ingredients.
• At the animal’s paceThe reminder comes before the sack is empty, with exactly this food in this size.

A pet food maker writes differently from a young dog brand. Avys and Robyn take on your tone once, from your guidelines, and keep it in every email and every chat, down to the words you use for animals and food.

• Form of addressFormal or familiar, set once and kept in every message.
• Your vocabularyThe words your advisors use for animals, ingredients and training.
• Your rulesNo healing promises, no discount talk, no emojis if you never use them: whatever your brand never says, Avys and Robyn never write.