Romneys

Challenge

Lifestyle brand with lots of identity, but CRM potential often remains untapped.

Romneys sells not only products, but a world of dog, outdoor and country lifestyle. The challenge is therefore not mere reach, but finding the right continuation of the customer relationship after the first purchase.

Someone who buys a product for training has different follow-up interests than someone who is primarily looking for functional outdoor clothing. Conventional CRM often reduces such differences to broad categories and thus loses the emotional quality of the brand in communication.

Solution

Avys extends the brand world into personalized CRM moments.

With the Cross-Sell Skill, Avys can surface functionally and stylistically suitable recommendations - for example around dog training, outdoor activity, or seasonal needs.

The Fresh Finds Skill helps not to push new products indiscriminately, but to curate them into the right interest worlds. Winback can bring customers back after an active phase with relevant impulses, without operating purely on discounts. This creates CRM that does not sell generically, but carries the world of Romneys forward even after purchase.