Consumer Electronics

Compatible, not random.

Birdsview understands consumer electronics like a good specialist dealer: whether a customer is starting out or works professionally, which accessory fits which model, and the colour and material that go with it. Avys and Robyn sell with that, in your brand’s voice.

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Beginner & pro

Knows who is starting out and who is on stage.

Someone buying their first DJ controller needs no club mixer, and someone playing clubs no beginner headphones. Birdsview reads every product for the class it is built for, from entry level to mid-range to pro and high end, and every customer for the level they buy at.

  • Entry levelStarter gear and sets that work together without overwhelming.
  • Pro & high endClub standard, studio reference and high-end hi-fi for those who work with it.
  • The next stepWhoever outgrows the starter setup sees the upgrade that fits their setup.
Compatibility

Knows the model, and what fits it.

A cover has to fit the model, a licence the software, a dust cover the number of keys. Birdsview knows the model, software platform, size and wireless system of every device, and only recommends accessories that really fit.

  • Model-exactCovers, cases, spare parts and stands for exactly this model.
  • Software & systemsrekordbox, Serato, Traktor or Engine DJ, the wireless system of a microphone: accessories for the platform it runs on.
  • Size49, 61 or 88 keys, desktop or rack: cases and covers in the size of the device.
Colour & material

Sees what looks good together.

White headphones with leather cushions get no black velour pads, and a walnut speaker no gloss white stand. Birdsview reads the colour, finish and material of every product and recommends accessories that suit the device and the room.

  • ColourBlack, white, silver or a special colour: spares and accessories in the device’s shade.
  • Finish & materialWalnut, oak, aluminium, leather or velour: read from your product data.
  • SeriesSpeakers, subwoofers and stands from the same series and in the same finish.
Tone of voice

In your brand’s voice, in every message.

A hi-fi specialist writes differently from a DJ store. Avys and Robyn take on your tone once, from your guidelines, and keep it in every email and every chat, down to the words you use for sound and technology.

  • Form of addressFormal or familiar, set once and kept in every message.
  • Your vocabularyThe words your specialists use for sound, technology and setups.
  • Your rulesNo exaggeration, no discount talk, no emojis if you never use them: whatever your brand never says, Avys and Robyn never write.
Tone of voice
Customer story

15×ROI over the last 90 days

Akkushop pairs every battery pack with the charger that actually fits and reminds customers about batteries before they run flat

Batteries for almost every device: Avys understands which charger belongs to which battery and when batteries get reordered.

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