Sell the look, not the bestseller.

No segments to build, no lists to maintain. Birdsview reads every product and every customer: which department they shop, for which age and for which occasion. Avys and Robyn recommend from that, one customer at a time.

• Gender awareWomen, men or unisex, for every garment, shoe and accessory. A customer who shops womenswear never gets a men’s shirt.
• Age awareFrom kidswear to classic cuts: recommendations fit the age a customer is shopping for, including when they buy for their children.
• Use case awareBusiness, evening, sport or everyday: Birdsview knows what a piece is worn for and recommends what goes with that occasion.

Birdsview knows the style, the colour and the cut of every piece and where it sits in a look. Avys and Robyn complete an outfit like a stylist would: the jeans for the knit, the loafers for the jeans.

• StyleBusiness, elegant, smart casual, casual, evening or sporty: every recommendation stays within the look.
• ColourEvery piece is read for its colour as a top, a bottom, outerwear or shoes, so the outfit works together.
• Cut and patternFine or chunky knit, tailored or casual blazer, dress trousers or chinos. And next to a striped knit, the rest stays plain.

Linen and sandals in spring, wool and boots in autumn. Birdsview knows the season of every piece, and Avys and Robyn turn their recommendations with the weather, for the next purchase, not the last one.

• A season for every pieceSpring/summer, autumn/winter or all season, read from fabric and type.
• Turns with the weatherIn October, linen trousers are followed by a wool overshirt and boots, not by a straw hat.
• New collectionsNew arrivals go to the customers whose department and style they fit.

A tailoring house writes differently from a streetwear label. Avys and Robyn take on your tone once, from your guidelines, and keep it in every email and every chat.

• Form of addressFormal or familiar, set once and kept in every message.
• Your vocabularyThe words your stylists use for fits, fabrics and occasions.
• Your rulesNo emojis, no discount talk, no exaggeration: whatever your brand never says, Avys and Robyn never write.