The right gear for every discipline.

Birdsview reads every product for who it is made for, from women’s trail shoes to kids’ hiking boots, and for what it is used for, from hiking to climbing. Avys and Robyn recommend from that: the runner gets running gear, the family hiking gear in the right sizes.

• Gender awareWomen, men or unisex, read for every jacket, shoe and accessory.
• Age awareKids’ sizes and adult gear apart: a family buying for its children gets kids’ boots, not adult ones.
• Use case awareHiking, trail running, climbing, mountaineering or camping: recommendations stay within the activity.

In sport, the details decide: the sleeve diameter of a barbell, the length of a board, the fin box, the series of a rack, the level a piece of gear is made for. Birdsview reads them from your product data and only recommends what really fits.

• Fit and compatibility50 mm plates for a 50 mm bar, the bench for this rack series, the fin for this fin box.
• Sizes and lengthsBoard lengths, frame sizes, leash lengths: what matches the gear a customer already has.
• Level and brandsFrom beginner to pro: premium brands for those who buy premium, value for those who don’t.

Off-piste in winter takes a transceiver, a probe and a shovel, all three. A home gym starts with a rack and needs a bar, plates, a bench and a floor. Birdsview knows the whole kit of every discipline, sees what a customer already has and recommends what is still missing.

• The whole kitFrom the avalanche kit to the climbing rack: what belongs together for each discipline.
• What is already thereWhat a customer already owns is left out, so the kit fills up.
• In the right orderThe essentials first, the extras after: the probe before the second pair of gloves.

A performance brand writes differently from a running community label. Avys and Robyn take on your tone once, from your guidelines, and keep it in every email and every chat, down to the words you use for materials and training.

• Form of addressFormal or familiar, set once and kept in every message.
• Your vocabularyThe words your specialists use for materials, fit and training.
• Your rulesNo exaggeration, no discount talk, no emojis if you never use them: whatever your brand never says, Avys and Robyn never write.