Growing along, month by month.

A size 68 bodysuit fits no four-year-old, and a 500-piece puzzle no toddler. Birdsview reads every product for age, size and department, and every customer for the children they buy for, so Avys and Robyn recommend what fits this very child, and the next size before the old one is too small.

• AgeBaby, toddler, preschool, school age, teens: toys, books and clothes for the age of the child.
• SizeClothing size, shoe size, nappy size: read from your product data.
• Girls, boys, unisexThe department of every piece, for clothes, shoes and accessories.

Rain boots are bought for puddles, a science kit for curious questions. Birdsview knows what a product is meant for, from rainy days to sun and swimming to learning, and adds what this occasion still needs.

• Outdoors in any weatherRain, mud, sun, cold: rain dungarees, a UV shirt or a snowsuit for the weather it is bought for.
• Learning & discoveringScience kits, learning games, non-fiction and school supplies for the age of learning.
• Play worldsDinosaurs, unicorns, vehicles or horses: the motif world a child collects.

A baby goes through six to eight nappies a day, and up a size every few months. From pack size and the child’s age, Birdsview works out when nappies, wipes and baby food run out, and reminds in time, with the size that fits now.

• At the child’s paceThe reminder comes before the pack is empty, with exactly this product.
• The next sizeWhen the child grows out of nappy size 4, Avys and Robyn recommend size 5.
• What goes with itWipes with the nappies, a sippy cup with the follow-on milk.

A baby specialist writes differently from a young family brand. Avys and Robyn take on your tone once, from your guidelines, and keep it in every email and every chat, down to the words you use for children, sizes and safety.

• Form of addressFormal or familiar, set once and kept in every message.
• Your vocabularyThe words your advisors use for children, sizes and safety.
• Your rulesNo healing promises, no discount talk, no emojis if you never use them: whatever your brand never says, Avys and Robyn never write.