Farming

What runs out on the farm, on time.

Birdsview understands farm supplies like a good country store: the animal and crop a product is made for, whether it is for feeding, stable and pasture or fertilizing, and when feed and bedding run out. Avys and Robyn sell with that, in your brand’s voice.

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Animal & crop

Knows which animal, and which bed.

A warmblood halter fits no pony, and lawn feed does not belong in the vegetable bed. Birdsview reads every product for the animal or crop it is made for, and every customer for the animals they keep and what they grow, so Avys and Robyn recommend what fits this very farm.

  • Livestock & farm animalsCattle, pigs, goats, sheep, poultry and horses: feed, stable supplies and care for the animal in the stable.
  • CropsLawn, vegetables, fruit, roses or raised beds: fertilizer, soil and plant protection for what grows.
  • Size & breedPony, warmblood or draught horse: halters, rugs and gear in the right size, read from your product data.
The job

Knows the work it is bought for.

A feeder needs a drinker, a fence energizer needs tape, insulators and posts that work with it. Birdsview knows what a product is used for, from feeding to stable and pasture to fertilizing, and adds what this job still needs.

  • FeedingFeed, supplements, troughs and drinkers for the animals being fed.
  • Stable & pastureBedding, stable tools, electric fencing and gates that work together.
  • Fertilizing & careFertilizer, seed and spreaders for lawn, bed and orchard.
Consumption

Knows when the sack runs empty.

Six hens get through a sack of grain in just over a month, a horse takes three months to finish a bucket of minerals. From the amount, the animal and the flock, Birdsview works out when feed, bedding and care products run out, and reminds in time, with exactly that product.

  • At the farm’s paceThe reminder comes before the sack is empty, based on the amount ordered.
  • What goes with itOyster grit with the grain, a salt lick with the minerals.
  • SeasonFly spray in summer, bedding before winter: in the right month instead of all year.
Tone of voice

In your brand’s voice, in every message.

A country store writes differently from an equestrian brand. Avys and Robyn take on your tone once, from your guidelines, and keep it in every email and every chat, down to the words you use for animals, the farm and the technology.

  • Form of addressFormal or familiar, set once and kept in every message.
  • Your vocabularyThe words your specialists use for animals, feed and technology.
  • Your rulesNo healing promises, no discount talk, no emojis if you never use them: whatever your brand never says, Avys and Robyn never write.
Tone of voice
Customer story

79×ROI over the last 90 days

Agrarzone pairs every fence energiser with the right system and reminds farmers about feed and bedding before they run out

From electric fencing to chicken feed: Avys understands what belongs together and when it gets reordered.

Read the case study

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