79× ROI: Agrarzone pairs every fence energiser with the right system and reminds farmers about feed and bedding before they run out
79× Return on Investment
The shop
Agrarzone is the online shop of Rehrl Handels GmbH from Lengau in Austria and sees itself as the DIY store for farmers. The range runs from barn and yard through electric fencing, feed, horse, poultry and livestock to pets, game and forestry, with brands such as Kerbl, Wahl, Waldhausen and AKO. Electric fencing alone is split into energisers, posts, gates, netting, conductors, insulators and accessories.
The challenge
In this range, products don’t belong together by popularity but by technology and use. An electric fence only works if energiser, conductor, insulators and posts match. And what gets reordered runs out at completely different intervals: a sack of chicken feed differently from bedding, a fly spray only in season.
Classic automations hit their limits here. A “customers also bought” rule recommends what often sat in the same basket, not what fits technically. A fixed reminder flow sends everyone the same email after the same interval. Both would have to be built and maintained by hand for every product group, across a range this broad.
The use case: cross-selling and refill
Avys reads the product data from Shopware and understands each product with its purpose. That drives two occasions that would not scale without an AI agent system:
Cross-selling after the purchase. Whoever buys the DUO 1500 fence energiser doesn’t get random bestsellers but what is still missing for a working fence: matching conductor material, insulators and recycled posts. Whoever orders a horse clipper sees accessories for exactly that machine instead of items for dogs or cattle.
Refill on the consumption rhythm. For every product, Avys estimates when it is likely to run out, taking into account how much of it was ordered. Someone who ordered 25 kg of chicken muesli is reminded at a different time than someone who bought 60 litres of bedding. The email names exactly the product to reorder, in the customer’s language.
Copy, product selection and timing are created for each customer individually. The team doesn’t maintain flows for this, only the range it maintains anyway.
The result
79× ROI over the last 90 days.
The ROI compares the revenue from orders placed within up to ten days of opening or clicking an Avys email with the cost of Avys over the same period.
