ZooRoco

Challenge

Huge catalog, small team.

One of the biggest challenges for Zoo Roco is managing its extensive online shop with a comparatively small team. Branch manager Mirjam von Dach handles numerous tasks at the same time — from product assortment maintenance to logistics and customer service — leaving little time for targeted email marketing or systematic CRM.

Newsletters are only sent occasionally to the entire customer database, as the vast and constantly changing product range makes sensible segmentation difficult. Automated campaigns along the various customer journeys are currently hardly feasible, because their complexity would require either a specialized agency or a dedicated full-time CRM position.

Conclusion: As a result, significant revenue potential remains untapped, and there is neither enough time nor budget to exploit that potential profitably.

Solution

Avys sells like a real store employee.

With Birdsview, Zoo Roco was able to fully replace its previously manually operated email tool Mailchimp, as Avys — the AI-powered CRM agent — replaces the system in its entirety.

However, Avys goes far beyond traditional email tools: it takes on tasks that would otherwise require an agency or an in-house CRM team, and implements complex CRM strategies within just a few hours.

Thanks to its semantic understanding of the entire product universe, Avys can intelligently integrate every single product into its measures. Instead of working with rigid segments, it analyzes each customer individually — based on behavior, interests, and purchasing patterns. In this way, Avys can scale all CRM strategies for each customer in a personalized way without ending up in segmentation chaos.

The best example is Replenishment: Avys automatically identifies all products in the store that need to be repurchased regularly. As soon as a customer orders one of these products, Avys knows — based on pack size, purchasing behavior, and animal type — how quickly the product is consumed, and reminds the customer to reorder at exactly the right time. In this way, Zoo Roco can create an effective subscription-like experience for food products — without a formal subscription model.