Perform Better links every purchase to the right next training step
The shop
Perform Better Europe (FTC Functional Training Company GmbH, Munich) equips gyms, performance facilities, clubs, physiotherapists and ambitious athletes with functional training gear. The range runs from rigs and racks through cable machines and handles, strength and cardio equipment to mobility, recovery, storage and specialist books, with brands such as TRX, BlazePod, Hyperice, SHUA, PUSH n PULL and CENTR x HYROX. The shop is available in German, English and French.
The challenge
Training equipment belongs together by setup and use. A suspension trainer needs a mount that suits the room, a rack needs attachments and floor protection. And a gym owner fitting out a space has different needs from an athlete training at home, even if both buy the same product. On top of that come high-ticket machines where the purchase decision often hinges on price.
A weekly newsletter for everyone responds to none of these purchases. A bestseller logic recommends the same few items for every order. And maintaining rules by hand for every combination of equipment, accessory and training location is not feasible in a range this broad.
The use case: cross-selling and Price Drop
Avys reads the product data from Shopware and understands what a product is for and what it is compatible with.
Cross-selling as the next training step. Whoever buys the TRX PRO 4 is shown the matching mount, such as the TRX Xmount for wall or ceiling or a door anchor for training at home. Whoever orders the BlazePod Starter Kit sees add-ons for reaction and athletic training instead of a random recovery device. Piece by piece, the setup grows.
Price Drop for equipment on the wish list. Whoever looked at a Hyperice Hypervolt 3 Pro or a CENTR Perform Series Ski Erg gets a message when the price of exactly that product drops.
Copy, product selection and timing are created for each customer individually, in the language of their shop.
The result
After every purchase and every price change, Avys automatically writes the right email. The team doesn’t maintain flows for it, only the range.
