15× ROI: Akkushop pairs every battery pack with the charger that actually fits and reminds customers about batteries before they run flat
15× Return on Investment
The shop
Akkushop from Korb near Waiblingen sells rechargeable batteries, batteries, chargers and power supplies for almost every device: smartphones, laptops, cameras, cordless phones, power tools, garden tools and e-bikes, plus lead-acid batteries, button cells, standard batteries, power banks and torches. The range includes brands such as Varta, Panasonic, Saft, Energizer, Duracell, Ansmann, Ledlenser and Fenix, alongside original and replacement batteries for many device makers. Austria has its own shop.
The challenge
In this range, compatibility is everything. A power tool battery fits only one system of voltage, form factor and manufacturer, a charger only certain battery types. A recommendation that doesn’t fit is worthless. At the same time there are consumables such as button cells and AA batteries that get reordered at very different intervals.
A bestseller rule might recommend discounted AA batteries or a laptop battery next to a power tool battery. And with this many device types, matching combinations can’t be mapped into flows by hand.
The use case: cross-selling and refill
Avys reads the product data from Shopware, including the product type, and understands which device and which system an item is made for.
Cross-selling by compatibility. Whoever buys a Makita BL1850B with 18 volts and 5 Ah gets a charger designed for Makita batteries of the BL18 series, or another compatible battery from the same series. A recommendation for a different battery system or a smartphone battery doesn’t happen.
Refill for consumables. Whoever orders Varta CR2032 button cells or Panasonic CR123A photo batteries is reminded when the supply is likely used up. Avys takes the ordered quantity into account and names exactly the type that is needed.
Copy, product selection and timing are created for each customer individually, in both shops with the same logic.
The result
15× ROI over the last 90 days.
The ROI compares the revenue from orders placed within up to ten days of opening or clicking an Avys email with the cost of Avys over the same period.
