Taoasis

Challenge

Many segments, many hours, many losses.

TAOASIS faced the challenge of developing a CRM system that could keep pace with the brand’s steady growth as well as the variety of products and customer groups.

The company serves numerous customers with very different needs and purchasing behavior and regularly launches new products, each of which addresses its own purposes and target audiences. This created the need to always market the right products to the right existing customers at the right time — an undertaking that could hardly be scaled with conventional tools like Mailchimp.

Although TAOASIS had its own marketing team, the large number of sales channels and the constantly new tasks made it essential to fully automate the CRM process.

Mailchimp did offer basic automation features, but segmentation was too complex, personalization options were too limited, and advanced AI features were not integrated.

Solution

Less churn, more relevance.

TAOASIS found the solution with Avys, which not only understands which products are available in the range, but also what purpose they are used for — whether for stress relief, better sleep, or more energy.

Instead of working with rigid segments, Avys can intelligently combine these product worlds and automatically offer them to the customers for whom they are individually relevant. This enables a level of personalization that goes far beyond traditional rules and regulations.

At the same time, Avys makes a crucial contribution to ensuring that customers don’t drift away unnoticed: It analyzes each customer’s individual purchasing rhythm, detects subtle changes in behavior, and makes churn trends visible that human teams would often miss.

In this way, Avys ensures that TAOASIS not only offers its customers the right products, but also keeps the brand loyal in the long term — despite the high level of competition in the market.