24× ROI: TeeGschwendner reminds customers of their favourite tea in the right pack size and recommends what matches in taste
24× Return on Investment
The shop
TeeGschwendner from Meckenheim carries black, green, oolong and white tea, herbal and fruit tea, matcha, accessories and gifts. Most loose teas come in 100 g, 250 g and 1,000 g, including classics such as Earl Grey Nr. 69, Darjeeling Nr. 9 TGFOP 1, the East Frisian leaf blend or flavoured teas such as Arabische Nacht. The company has around 120 specialist stores, and the shop is available in German, English and French, with subscriptions and PAYBACK.
The challenge
Tea is a consumable, but every bag lasts a different time. A 100 g bag of sencha runs out sooner than a kilo of the East Frisian blend. And taste doesn’t follow popularity: someone drinking Darjeeling looks for something different from someone reaching for O’Connor’s Cream. On top of that come variants with their own base price per kilo, and the health claim rules for statements about tea.
A fixed reminder flow reminds everyone after the same interval, whether 100 g or a kilo was ordered. Bestseller logic recommends the best-selling tea to everyone, including the flavoured black tea to the green tea lover.
The use case: refill and cross-selling
Avys reads product properties, ingredients and variants from Shopware and understands each tea with its type, origin, aroma and pack size.
Refill on each customer’s rhythm. From tea, quantity and past buying behaviour, Avys estimates when the tea is likely to run out. Whoever ordered Earl Grey Nr. 69 in 250 g is reminded at a different time than someone with the kilo pack, and the email shows exactly that variant with its base price per kilo.
Cross-selling by taste. Whoever buys Japan Sencha Extra Fine Bio is more likely to be offered other Japanese green teas or the Japan Matcha Sei than a fruit tea. Whoever likes Arabische Nacht sees other flavoured teas in a similar direction.
Copy, product selection and timing are created for each customer individually, in German, English or French.
The result
24× ROI over the last 90 days.
The ROI compares the revenue from orders placed within up to ten days of opening or clicking an Avys email with the cost of Avys over the same period.
