117× ROI: Bremer Gewürzhandel reminds every customer when their supply runs low and recommends what goes with it
117× Return on Investment
The shop
Bremer Gewürzhandel sells spices and herbs, dried fruit, nuts, seeds, tea, honey, coffee, vinegar and oil, chocolate, pasta and gifts, plus mills, mortars and storage. Alongside its own brand and Genusshelfer, the shop carries brands such as GEFU, Zassenhaus, cilio, Yogi Tea and Pasta Mancini. The company also runs a store in Bremen.
The challenge
Almost everything in this range gets used up, but at very different speeds. A pack of coffee is empty quickly, 100 g of pepper lasts much longer, and a grill spice blend is mainly needed in summer. On top of that, many products belong together: whole peppercorns need a mill, a pasta seasoning goes with pasta.
A weekly newsletter to everyone misses the individual reorder moment. Bestseller logic keeps showing the same well-known items and leaves the breadth of the range untouched. Maintaining fixed reminder intervals for every category and pack size by hand is not feasible in this range.
The use case: refill and cross-selling
Avys reads the product data from Shopware and understands each product by how it is used in the kitchen.
Refill on the consumption rhythm. For every product, Avys estimates when it is likely to run out and takes the ordered quantity into account. Someone who ordered whole Tellicherry pepper is reminded at a different time than someone who bought coffee or the herbal tea Bremer Magenstreichler. The email names exactly the product to reorder.
Cross-selling by use. Whoever buys whole black pepper gets a matching mill or the Zassenhaus filling funnel suggested, not more pepper varieties. Whoever orders Aglio Olio Peperoncino sees pasta and a matching oil, whoever buys Chimichurri rather sees seasonings for steak and grill.
Copy, product selection and timing are created for each customer individually.
The result
117× ROI over the last 90 days.
The ROI compares the revenue from orders placed within up to ten days of opening or clicking an Avys email with the cost of Avys over the same period.
