126× ROI: Beefbandits recovers abandoned BBQ orders and pairs every cut with what belongs with it
126× Return on Investment
The shop
Beefbandits sells meat online and ships it chilled, with 24-hour express on request. The range runs from beef with dry aged, wagyu and Angus through pork, poultry, lamb and game to seafood, doner, gyros and shashlik, plus burger buns, pizza, snacks, sauces, rubs and marinades. Around the range there is a magazine with recipes and a meat glossary.
The challenge
With meat, what counts is how a cut is cooked. A dry aged rib eye goes on the grill or in the pan, baby back ribs need time in the smoker, a gyros spit is a meal for many guests. What fits is different each time: a rub, a sauce, buns or sides. Then there’s the season, because summer grilling looks different from goose and game in winter.
A cart reminder with a fixed template simply shows the abandoned items. A bestseller rule recommends the next steak next to a steak. Neither knows the preparation or the occasion, and building separate journeys for every kind of meat is hardly feasible by hand.
The use case: Recover Sales and cross-selling
Avys reads the product data from Shopware and understands what a product is, how it is cooked and what it is bought for.
Recover Sales that relate to the cart. If a cart with dry aged rib eye and Original Thüringer Rostbratwurst is left behind, Avys reminds the customer of exactly these items and writes about what interested them, instead of sending a generic reminder.
Cross-selling by preparation. Whoever orders baby back ribs gets a matching rub or BBQ sauce suggested, not more ribs. Whoever buys an Original Gyros Spieß sees sides and sauces for a meal with guests, whoever orders pulled pork rather sees burger buns.
Copy, product selection and timing are created for each customer individually, alongside the weekly newsletter in the same system.
The result
126× ROI over the last 90 days.
The ROI compares the revenue from orders placed within up to ten days of opening or clicking an Avys email with the cost of Avys over the same period.
