20× ROI: TALI sends reorder reminders for nuts, dried fruit and spices on the rhythm of every pack size
20× Return on Investment
The shop
TALI is a family business from Helsa near Kassel that also runs a stall in the Kassel market hall on Fridays and Saturdays. The range covers nuts, dried fruit, spices and spice blends, oriental specialities, tea and coffee, cooking accessories, Christmas baking and gifts. Many items come in several pack sizes, from 50 g of freeze-dried strawberry slices to 1,000 g of unsulphured apricots.
The challenge
Almost everything in the range gets used up, but at very different speeds. A 100 g bag of Persian-style pistachios is gone sooner than a kilo of apricots, a bread spice lasts longer than an evening snack. And what goes together comes from the kitchen: someone buying a spice preparation for feta cooks differently from someone ordering coffee beans in dark chocolate.
A fixed reminder flow sends everyone the same email after the same interval, regardless of product and quantity. A bestseller rule recommends the pistachios to everyone, including those who just bought them. Across hundreds of items in several sizes, both would have to be maintained by hand.
The use case: refill and cross-selling
Avys reads the product data from Shopware and understands each product with its use, pack size and base price.
Refill on the consumption rhythm. For every product and size, Avys estimates when the supply is likely to run out. Someone who ordered 100 g of roasted pistachios is reminded sooner than someone with 1,000 g of apricots. The email shows the matching variant with its base price per kilogram.
Cross-selling thought from the kitchen. With the spice preparation for feta, Avys rather suggests the bread spice or a dip blend like Spicy Waikiki, for cooking and hosting. Someone buying freeze-dried pineapple sees other freeze-dried fruit like dragon fruit instead of random nuts.
Copy, product selection and timing are created for each customer individually, in the formal Sie form of address.
The result
20× ROI over the last 90 days.
The ROI compares the revenue from orders placed within up to ten days of opening or clicking an Avys email with the cost of Avys over the same period.
