28× ROI: Langen Kaffee recommends by brewing method and reminds customers to restock before the beans run out
28× Return on Investment
The shop
Langen Kaffee is a family-run roastery from Medebach in the Sauerland region, founded in 1959. The range is organised by brewing method: espresso for portafilter machines, bean-to-cup machines and stovetop pots, filter coffee for drip machines, French press and pour-over. On top of that come organic, Fairtrade and decaffeinated coffees, origins such as Honduras, Ethiopia, Kenya or Colombia, tasting packs and accessories from puck screens to milk jugs.
The challenge
Coffee is not just coffee. Someone brewing by hand with a pour-over filter has no use for a tamper, and a bean-to-cup machine calls for different beans than a portafilter. Tastes differ too, from chocolatey to fruity to spicy. And reorders come at very different intervals, depending on how much was ordered and how much the household drinks.
Classic automations see none of this. A bestseller logic recommends the same espresso accessories to the filter coffee drinker as to everyone else. A fixed reminder flow sends everyone the same email after the same interval, whether they ordered a tasting pack or several kilos.
The use case: cross-selling and refill
Avys reads the product data from Shopware and understands every roast with its brewing method and flavour profile.
Cross-selling by brewing method. Whoever buys FairLangen Espresso BIO for the portafilter gets matching accessories suggested, such as the 58 mm puck screen, a tamping mat or the group head brush. Whoever orders the filter coffee tasting pack instead sees no espresso tools, but other filter coffees with a similar flavour.
Refill on the consumption rhythm. For every order, Avys estimates when the coffee is likely to run out, taking the ordered quantity into account. Someone who bought a tasting pack is reminded earlier than someone who ordered several kilos of Espresso Malabar for their bean-to-cup machine. The email names exactly the coffee to reorder.
Copy, product selection and timing are created for each customer individually, without the team maintaining flows for it.
The result
28× ROI over the last 90 days.
The ROI compares the revenue from orders placed within up to ten days of opening or clicking an Avys email with the cost of Avys over the same period.
