Greenist

Challenge

Low margins, but high customer expectations

Greenist’s biggest challenge lies in the nature of its market: competition in the healthy food sector, and especially in dietary supplements, is extremely high, while margins are tight at the same time.

Many customers therefore quickly switch to other providers when offers or prices change. Traditional subscription models to strengthen customer loyalty have not worked so far.

Added to this is the huge product range, which makes targeted segmentation and the creation of complex email flows almost impossible. The result: a great deal of effort in CRM, but only limited impact, because neither the product diversity nor the changing customer needs could be mapped efficiently.

Solution

Avys turned every customer into a subscriber

Greenist found the solution with Avis, which enables true 1:1 CRM thanks to its semantic product understanding and individual customer analysis. Instead of working with rigid segments or complicated workflows, Avys analyzes each individual product and customers' purchasing behavior.

The best example is the Refill skill: Avys automatically recognizes whether a product is a consumable, understands how the respective supplement is taken, knows the pack size, and takes into account the actual quantity purchased. Based on this, it reminds customers in a timely and personalized way to buy more — exactly when stock is likely to run low.

This makes it possible to extend the classic subscription model with intelligent email marketing without forcing customers into fixed subscriptions. The results speak for themselves: higher repeat purchase rates, higher customer retention, and more revenue - with significantly less manual effort.