126× ROI: Zec+ sends reorder reminders on the consumption cycle of every variant and recommends by training goal
126× Return on Investment
The shop
Zec+ Nutrition was founded in 2013 in Saarburg and sells sports nutrition: proteins, amino acids, creatine, omega-3, vitamins, minerals, boosters and carbohydrates, plus sportswear, accessories and body care. The range is organised into lines such as ZEC+ and Health+ and can be browsed by training goal, from muscle building through fat loss and endurance to combat sports. Many products come in several flavours and sizes, and the shop is available in German and Italian.
The challenge
Every variant is used up differently. 500 g of Creatine Monohydrate lasts a long time with a daily serving, 3,500 g of Bullgainer much less with several servings a day, and a tub of Health+ Vitamin D3 and K2 with 90 capsules follows its own rhythm again. Then there is the training goal: someone building mass needs different products from someone training for fat loss or endurance.
A fixed reminder flow treats every variant the same. Rule-based recommendations push the bestsellers, so most of the range stays invisible and every customer sees the same products.
The use case: refill and cross-selling
Avys reads the product and variant data from Shopify and understands each product with its content, serving size, flavour and training goal.
Refill per variant. For the variant bought, Avys estimates when it is likely to run out. Whoever bought Clear Whey Isolate in 450 g is reminded sooner than someone with 900 g, and the email names exactly the size and flavour the customer chose.
Cross-selling by training goal. Whoever buys Bullgainer and Creatine Monohydrate for muscle building sees matching complements from that area, such as Master Amino EAA, instead of diet products. Whoever chooses the vegan Almost Whey gets no recommendation for whey-based products.
Copy, product selection and timing are created for each customer individually.
The result
126× ROI over the last 90 days.
The ROI compares the revenue from orders placed within up to ten days of opening or clicking an Avys email with the cost of Avys over the same period.
