One of the biggest challenges for Zoo Roco is managing the extensive online store with a comparatively small team. Store manager Mirjam von Dach takes on numerous tasks at the same time - from maintaining the product range to logistics and customer service - which leaves little time for targeted email marketing or systematic CRM.

Newsletters are only occasionally sent to the entire customer database, as the huge and constantly changing product range makes meaningful segmentation difficult. Automated campaigns along the various customer journeys are currently almost impossible to implement, as their complexity would require either a specialized agency or a dedicated full-time position in CRM.

Conclusion: A great deal of sales potential remains untapped as a result, and there is a lack of both time and budget to exploit this potential profitably.

With Birdsview, Zoo Roco was able to completely replace its previously manually operated email tool Mailchimp, as Avys - the AI-supported CRM agent - replaces the system in its entirety.

However, Avys goes far beyond traditional email tools: it takes on tasks that would otherwise require an agency or an internal CRM team and implements complex CRM strategies within a few hours.

Thanks to its semantic understanding of the entire product world, Avys can intelligently integrate each individual product into its measures. Instead of working with rigid segments, it analyzes each customer individually - based on behavior, interests and purchasing patterns. This allows Avys to scale all CRM strategies to each customer in a personalized way without ending up in segmentation chaos.

The best example is the Refill Skill: Avys automatically recognizes all products in the store that need to be repurchased regularly. As soon as a customer orders one of these products, Avys understands - based on pack size, purchasing behavior and animal species - how quickly the product is consumed and reminds the customer to reorder at exactly the right time. This allows Zoo Roco to create an effective subscription experience for food products - without a formal subscription model.