The biggest challenge for Atletica was the complexity of the product range: countless products for a wide variety of sports and training needs, each of which had to be marketed specifically.

However, the small team had limited experience in CRM, making it difficult to implement structured and scalable strategies. Automated flows proved to be too complicated and almost impossible to manage, which meant that many processes remained manual or were not used at all.

Atletica was particularly limited in cross-selling, as recommendations usually only related to the last product ordered and not to the customer's entire individual training profile.

Atletica found the solution with Avys, which, thanks to its LLM-based contextual understanding, not only understands the products in detail, but also the underlying sports and their specific requirements.

This enables it to create product recommendations and curations as if they came directly from a human expert. Cross-selling and follow-ups are therefore highly relevant and individually tailored, without the need for complicated rules or manual segmentation.

Even with a constantly growing product assortment, the effort for the team remains minimal, as no time-consuming management of flows or segments is required - Avys takes care of all the complexity in the background.