ZecPlus

Challenge

Recurring need, high frequency, strong competition.

In the supplement market, there is enormous CRM potential because many products are consumed regularly. At the same time, the market is extremely competitive: customers compare prices, try new brands, and still expect recommendations that match their goals.

In addition, the assortment is not one-dimensional: proteins, amino acids, creatine, boosters, vitamins, and snacks each play different roles in the customer’s daily life. A good CRM must therefore understand both repeat purchase timing and product systems. Pure discount communication makes the shop interchangeable.

Solution

Avys turns one-off purchases into real supplement routines.

The Refill Skill is especially valuable here because Avys recognizes consumption patterns and reminds customers personally about repeat purchases. With the Cross-Sell Skill, suitable add-ons can be delivered within existing routines - for example, complementary products around performance, recovery, or daily supplementation.

With Fresh Finds, new products can be communicated in a targeted way to those customers whose previous purchasing behavior suggests they are relevant. Winback helps identify churn early and reach customers before they are actually lost. This creates a CRM setup that is oriented toward training routines and consumption behavior rather than just shipping schedules.