StadlerForm

Challenge

Products that require explanation, but CRM that is often too generic.

Stadler Form sells design-oriented products for very different indoor climate needs. Air purifiers, humidifiers, aroma diffusers, heaters, and fans each address different usage situations. The biggest challenge is therefore that classic CRM often does not understand these differences sufficiently.

Someone who has bought an air purifier is in a different need situation than someone interested in room fragrance or heating solutions. There is also strong seasonality: purchase triggers and relevance shift over the year. Without intelligent product understanding, recommendations quickly become arbitrary.

Solution

Avys translates the product range into usage contexts.

If someone at Stadler Form leaves something in the cart, they do not simply receive a generic message like “You forgot something in your cart.” Avys understands the cart and creates desire with targeted, contextual product selling like an expert.

The Cross-Sell Skill makes it possible to recommend meaningful additions based on real living and usage situations instead of merely showing random items from the same category. With Fresh Finds, Stadler Form can target new products or seasonally relevant highlights to the customers for whom they are likely the best fit.

Winback helps reactivate customers after a quieter phase with meaningful occasions, for example seasonally or product-related. And if certain accessory or consumable components in the assortment are regularly repurchased, the Refill Skill can also be used in a targeted way. This turns design and technology diversity into a form of CRM that feels much more human and truly leverages the shop’s product logic.