SmartAmbiente

Challenge

Long decision cycles, high cart values, lots of curatorial potential.

When it comes to designer furniture and interior products, customers usually buy more deliberately and less often than in classic fast-moving categories.

That is exactly why the period between the first purchase and the next decision is so important. Anyone who sends only occasional promotional emails here misses the chance to gradually guide customers into additional living spaces. The challenge is therefore not just sales, but inspiring relevance over longer periods of time.

Solution

Avys turns individual purchases into curated living spaces.

With the Cross-Sell Skill, products can be meaningfully linked to one another based on style, room, and usage contexts. The Fresh Finds Skill makes it possible to communicate new products or design innovations in a targeted way to suitable customer segments, instead of broadcasting them broadly.

Winback can reactivate customers after a longer period of inactivity with relevant inspirational impulses. This is how Avys Smartambiente helps bring customers not only back to the shop, but also systematically deeper into the brand and its product range.