PerformBetter

Challenge

Broad performance range, but very different usage profiles.

Perform Better serves athletes, studios, coaches, therapy practices, and ambitious private users. The range is correspondingly diverse: training, mobility, recovery, equipment, and much more.

The challenge for CRM lies in leveraging this diversity so that a purchase leads to meaningful follow-up communication. Classic segments by category or cart value fall short because they do not understand training contexts.

Solution

Avys translates product data into training intelligence.

The Cross-Sell Skill can connect products along real training and usage contexts - such as performance, recovery, home gym, or studio expansion. With Fresh Finds, new products can be shown to exactly the customer groups that are open to them in terms of content.

Winback can identify quiet customer periods and counteract with relevant occasions. Where certain consumable or supplementary products are purchased regularly, the Refill Skill complements the setup. This gives Perform Better a CRM that understands training worlds instead of just sending products.