Beauty and Health
HairOne
Almost €3 per email with hyper-personalized cart abandonment emails.
Avys turns every cart reminder into a personalized product experience.
Beauty and Health
HairOne
Almost €3 per email with hyper-personalized cart abandonment emails.
Avys turns every cart reminder into a personalized product experience.
Beauty and Health
HairOne
Almost €3 per email with hyper-personalized cart abandonment emails.
Avys turns every cart reminder into a personalized product experience.
10
x
Return on investment
3.2
x
More revenue per email
3
€
Revenue per email
About
HairOne
hairOne is a specialized online provider of hair care, hair styling, and barber supplies. The company combines a broad range of products—from hair wax, shampoo, and conditioner to hair color, beard care, professional hair clippers, salon equipment, and other barber tools—and positions itself as a central destination for high-quality essentials for hair, beard, and beauty.
Challenge
Many products, many routines, but hardly any scalable personalization.
hairOne does not just sell hair products, but products for very different routines: care, styling, coloring, barber supplies and, in some cases, professional equipment. This makes CRM quickly complex.
A customer who regularly buys pomade expects something completely different from someone who is specifically looking for care for damaged hair or is interested in professional clippers. Classic newsletters and rigid segments hardly suffice here, because they do not accurately reflect either the individual hair routine or the actual need for repeat purchases. At the same time, potential in follow-ups, complementary recommendations and reactivation often remains untapped.
Problem
Avys thinks in care and styling routines instead of campaign lists.
When someone leaves something in the cart at Hair0ne, they do not simply receive a generic message like “You forgot something in your cart.” Avys understands the cart and creates desire with targeted, contextual product selling like an expert.
With the Refill Skill, Avys can recognize which products are used up regularly and when a customer should realistically reorder. The Cross-Sell Skill makes it possible to deliver suitable add-ons - for example styling after care or matching tools for existing routines.
The Fresh Finds Skill also helps show new products specifically to those customers for whom they are truly relevant stylistically or functionally. And with Winback, Avys can recognize when formerly active customers go quiet, and bring them back with meaningful rather than generic nudges. This creates CRM that feels more like the personal product recommendation of a good barber or hair stylist.
Challenge
Many products, many routines, but hardly any scalable personalization.
hairOne does not just sell hair products, but products for very different routines: care, styling, coloring, barber supplies and, in some cases, professional equipment. This makes CRM quickly complex.
A customer who regularly buys pomade expects something completely different from someone who is specifically looking for care for damaged hair or is interested in professional clippers. Classic newsletters and rigid segments hardly suffice here, because they do not accurately reflect either the individual hair routine or the actual need for repeat purchases. At the same time, potential in follow-ups, complementary recommendations and reactivation often remains untapped.
Problem
Avys thinks in care and styling routines instead of campaign lists.
When someone leaves something in the cart at Hair0ne, they do not simply receive a generic message like “You forgot something in your cart.” Avys understands the cart and creates desire with targeted, contextual product selling like an expert.
With the Refill Skill, Avys can recognize which products are used up regularly and when a customer should realistically reorder. The Cross-Sell Skill makes it possible to deliver suitable add-ons - for example styling after care or matching tools for existing routines.
The Fresh Finds Skill also helps show new products specifically to those customers for whom they are truly relevant stylistically or functionally. And with Winback, Avys can recognize when formerly active customers go quiet, and bring them back with meaningful rather than generic nudges. This creates CRM that feels more like the personal product recommendation of a good barber or hair stylist.
Challenge
Many products, many routines, but hardly any scalable personalization.
hairOne does not just sell hair products, but products for very different routines: care, styling, coloring, barber supplies and, in some cases, professional equipment. This makes CRM quickly complex.
A customer who regularly buys pomade expects something completely different from someone who is specifically looking for care for damaged hair or is interested in professional clippers. Classic newsletters and rigid segments hardly suffice here, because they do not accurately reflect either the individual hair routine or the actual need for repeat purchases. At the same time, potential in follow-ups, complementary recommendations and reactivation often remains untapped.
Problem
Avys thinks in care and styling routines instead of campaign lists.
When someone leaves something in the cart at Hair0ne, they do not simply receive a generic message like “You forgot something in your cart.” Avys understands the cart and creates desire with targeted, contextual product selling like an expert.
With the Refill Skill, Avys can recognize which products are used up regularly and when a customer should realistically reorder. The Cross-Sell Skill makes it possible to deliver suitable add-ons - for example styling after care or matching tools for existing routines.
The Fresh Finds Skill also helps show new products specifically to those customers for whom they are truly relevant stylistically or functionally. And with Winback, Avys can recognize when formerly active customers go quiet, and bring them back with meaningful rather than generic nudges. This creates CRM that feels more like the personal product recommendation of a good barber or hair stylist.
Q&A
Do you have questions?
We have answers.
Does Avys work with an email tool?
No. Avys replaces traditional email tools and the manual work associated with them. Avys sends emails independently—without any additional tools.
Can I also send classic campaigns?
Yes, that works. If you ever want to promote something very specific, you can send a campaign to all customers or to specific segments.
Where are my data stored?
All data is stored by Birdsview in Germany (Frankfurt).
Are personal data transferred to AI models?
No. Only public data, such as product images and descriptions, are transmitted to LLMs.
Which e-commerce platforms does Avys work with?
Birdsview offers native integrations for Shopware 6 and Shopify. Additional providers such as Magento and WooCommerce will follow soon.
How much does Avys cost?
That depends entirely on the number of contacts Avys should message and on how many products your shop offers. Feel free to contact our team for a free consultation.
Q&A
Do you have questions?
We have answers.
Does Avys work with an email tool?
No. Avys replaces traditional email tools and the manual work associated with them. Avys sends emails independently—without any additional tools.
Can I also send classic campaigns?
Yes, that works. If you ever want to promote something very specific, you can send a campaign to all customers or to specific segments.
Where are my data stored?
All data is stored by Birdsview in Germany (Frankfurt).
Are personal data transferred to AI models?
No. Only public data, such as product images and descriptions, are transmitted to LLMs.
Which e-commerce platforms does Avys work with?
Birdsview offers native integrations for Shopware 6 and Shopify. Additional providers such as Magento and WooCommerce will follow soon.
How much does Avys cost?
That depends entirely on the number of contacts Avys should message and on how many products your shop offers. Feel free to contact our team for a free consultation.
Q&A
Avys is employed by the most successful e-commerce brands.
Does Avys work with an email tool?
No. Avys replaces traditional email tools and the manual work associated with them. Avys sends emails independently—without any additional tools.
Can I also send classic campaigns?
Yes, that works. If you ever want to promote something very specific, you can send a campaign to all customers or to specific segments.
Where are my data stored?
All data is stored by Birdsview in Germany (Frankfurt).
Are personal data transferred to AI models?
No. Only public data, such as product images and descriptions, are transmitted to LLMs.
Which e-commerce platforms does Avys work with?
Birdsview offers native integrations for Shopware 6 and Shopify. Additional providers such as Magento and WooCommerce will follow soon.
How much does Avys cost?
That depends entirely on the number of contacts Avys should message and on how many products your shop offers. Feel free to contact our team for a free consultation.
Agentic E-Commerce CRM
© Copyright 2025 BirdsView GmbH. All rights reserved.
Agentic E-Commerce CRM
© Copyright 2025 BirdsView GmbH. All rights reserved.
Agentic E-Commerce CRM
© Copyright 2025 BirdsView GmbH. All rights reserved.