Freshisha Store

Challenge

High purchase frequency, but also high interchangeability.

The tobacco market thrives on regularly purchased products, but often struggles with low loyalty. That is why CRM is one of the most important levers there is.

The challenge is to keep customers loyal not just through discounts, but to bind them to the shop long-term through timing and relevance.

At the same time, the assortment is broad enough that complementary recommendations and new products can play an important role. Without intelligent logic, communication here quickly becomes generic.

Solution

Avys combines refill, discovery, and winback.

Whether vapes, cigars, or shisha - Avys understands consumer behavior like a human. With its Refill Skill, it can trigger repeat purchases where demand is just emerging. With the Cross-Sell Skill, suitable add-ons are personalized and delivered instead of randomly promoting more products. For example: the right battery for the vape or a complementary shisha tobacco flavor.

Fresh Finds is especially valuable because customers in this category are often open to new things - if it matches their previous buying behavior. In addition, Winback helps bring customers back in time before they are lost to the competition. This makes CRM the central tool against interchangeability.