Atletica

Challenge

Many products. Many customer needs.

Atletica's biggest challenge was the complexity of its product range: countless products for a wide variety of sports and training needs, each of which had to be marketed specifically.

However, the small team had only limited experience with CRM, making it difficult to implement structured and scalable strategies. Automated workflows proved too complicated and almost impossible to manage, which meant many processes remained manual or were not used at all.

Atletica was particularly limited in cross-selling, as recommendations usually referred only to the last product ordered and not to the customer's entire individual training profile.

Solution

Outstanding human product intelligence.

Atletica found the solution with Avys, which, thanks to its LLM-based contextual understanding, not only understands the products in detail but also the underlying sports and their specific requirements.

This makes it possible to create product recommendations and curation as if they came directly from a human expert. Cross-selling and follow-ups are therefore highly relevant and individually tailored, without the need for complicated rules or manual segmentation.

Even with a constantly growing product range, the effort for the team remains minimal, as no time-consuming management of workflows or segments is required - Avys handles all the complexity behind the scenes.