TAOASIS was faced with the challenge of developing a CRM system that could keep pace with the steady growth of the brand as well as the diversity of products and customer groups.

The company serves numerous customers with very different needs and purchasing behavior and regularly launches new products on the market, each of which appeals to its own purposes and target groups. This created the need to always market the right products to the right existing customers at the right time - an undertaking that could hardly be implemented in a scalable manner using traditional tools such as Mailchimp.

Although TAOASIS had a dedicated in-house marketing team, the large number of sales channels and constant new tasks made it essential to fully automate the CRM process.

While Mailchimp offered basic automation capabilities, segmentation was too complex, personalization options were too limited and advanced AI functionalities were not integrated.

TAOASIS found the solution with Avys, which not only understands which products are available in the range, but also for what purpose they are used - whether for stress reduction, better sleep or more energy.

Instead of working with rigid segments, Avys can intelligently merge these product worlds and automatically offer them to the customers for whom they are individually relevant. This enables personalization that goes far beyond traditional rules and regulations.

At the same time, Avys makes a decisive contribution to preventing customers from churning in good time: It analyzes the individual purchasing rhythm of each customer, detects subtle changes in behavior and thus makes churn trends visible that human teams would often miss.

In this way, Avys ensures that TAOASIS not only provides its customers with the right products, but also retains their loyalty to the brand in the long term - despite the high level of competition in the market.