The biggest challenge for Greenist lies in the nature of its market: competition in the healthy food sector and especially in supplements is extremely high, while margins are tight at the same time.

Many customers therefore quickly switch to other providers when offers or prices vary. Traditional subscription models to strengthen customer loyalty have not worked so far.

Added to this is the huge product range, which makes targeted segmentation and the creation of complex email flows almost impossible. The result: a great deal of effort in CRM, but only limited effect, as neither the variety of products nor the changing customer needs could be mapped efficiently.

Greenist found the solution with Avis, which enables genuine 1:1 CRM thanks to its semantic product understanding and individual customer analysis. Instead of working with rigid segments or complicated flows, Avys analyzes each individual product and the purchasing behavior of customers.

The best example is the Refill Skill: Avys automatically recognizes whether a product is a consumer good, understands how the respective supplement is taken, knows the pack size and takes into account the quantity actually purchased. On this basis, it reminds customers to buy more in a timely and personalized manner - precisely when stocks are likely to run low.

This makes it possible to augment the classic subscription model with intelligent email marketing without forcing customers into fixed subscriptions. The results speak for themselves: higher repurchase rates, greater customer loyalty and more sales - with significantly less manual effort.