The biggest challenge for Beefbandits was its limited expertise in CRM. Email marketing was limited to sending two newsletters per week, without deeper personalization or strategic customer engagement.

The broad product range with its complex nuances presented additional difficulties: Some customers don't eat certain types of meat, which made cross-selling particularly challenging.

In addition, there was strong competition in the market - high-quality meat is offered in many places, making it crucial for Beefbandits to retain existing customers in the long term and prevent them from buying from other suppliers.

Beefbandits found the solution in Avys, a digital workforce that takes on all the CRM expertise for a fraction of the cost of a human salary.

Avys understands the entire range semantically: it knows which sauces go with which meat, but also recognizes that customers who rarely buy pork should probably not be offered pork. This allows it to make personalized recommendations based on individual preferences rather than suggesting products across the board.

Based on the purchasing behavior of each individual customer and the characteristics of the products, Avys thinks like a human when it is the right time to approach a customer again. It specifically reminds them to buy more meat before they run the risk of switching to another supplier. Avys thus creates an experience that resembles a meat subscription without customers actually having to take out a subscription - highly personalized, convenient and fully automated.